How Does Your Press Release Get in The Newspaper Part Two

Note the Editorial Deadline 

When planning your topic, you should also keep an eye on the editorial deadline for the media. It can sometimes be decisive in current issues whether you send your information an hour earlier or later.  

But it is also essential to know the editorial deadline for more general topics.

Print media, in particular, have a long lead time, so that the topic of Christmas is already through at the beginning of October, for example.  

You can often find out the editorial deadline for print magazines and flyer printing from the media data. Otherwise, you have to inquire directly with the medium. 

Press Portals 

In addition to addressing individual journalists directly, we would like to introduce you to the so-called press portals. These are online portals on which companies can publish their press releases, sometimes free of charge.  

Journalists and other interested parties can view the press releases on the portal - often sorted by topic or region. How many journalists use this type of research is questionable.

Still, the press portals will help your press releases be found more easily on the Internet.