Google Trends is far less known than the great SEO tools like Google Search Console, Google Analytics, and more. If used properly, Google Trends can provide you with valuable information for marketing and search engine optimization. 

In particular, seasonal logo design trends and developments in search interests can be determined quickly and easily. In this article, we would like to give you a comprehensive overview of the SEO tool, highlight the most critical functions and show you how to use them optimally for your business. 

But be careful: Keyword research on Google Trends does not replace professional keyword analysis. 

What is Google Trends? 

Google Trends is one of the free analysis tools from Google. There, among other things, the number of search terms entered can be shown over time about the total search volume. This shows the users' interest in specific search terms. On this basis, good forecasts of search volume and seasonality are possible. 

Keyword Analysis As the Basis For Good SEO 

In addition to the Google Keyword Planner, Google Trends also provides valuable information on the development of trends, the local relevance of specific keywords, and alternative keyword ideas. Simply enter your keyword, long-tail keyword, or simply a topic in the search field, and you will get the following information: