Interest Over Time 

A high search volume and good keyword difficulty tell you a lot about whether a particular keyword could be relevant to your business. But you are only on the safe side if you also look at the development of the search volume over time with Google Trends. Because you should not only be interested in the current search volume, the future development of a search term is also decisive for successful search engine optimization. There are short-lived trends (e.g., the fidget spinner and rainbow sticker printing), which can easily be overestimated if viewed inaccurately. 

Depending on which information appears most relevant to you, you have the following setting options on Google Trends : 

  • Change of region 
  • Change of time scale (hours / days / weeks / months / years) 
  • Search within certain categories 
  • Change the type of search (web / images / shopping / videos / ...) 
  • Interest by sub-region 
  • Google Trends also shows you the interest in sub-regions. The local relevance may be about where your products or services are most needed, depending on the term's essential information. 

For example, if you plan an advertising campaign with Google AdWords, you can place advertisements in specific regions instead of blindly displaying them everywhere. You can also make your content and landing pages even more specific and tailor them to your regional target groups. 

Finally, the Google Trends SEO Tool also suggests related topics and alternative search terms. A helpful digital tool to identify further emerging keywords and understand the potential customers' customer journey even better. 

Within the tool, you can either display the "top" topics or keywords or those that are currently "increasing" at the moment. Both measures are precious for a good content strategy.