How to Improve WordPress Speed for Ranking Part One
What can you do to increase the speed of PageSpeed and thus reduce the loading time? Below, we show you how to do it!
These Tips are Handy If You Use GTmetrix To Measure The Website Speed.
Step 1: Optimize Server Location And Hosting
As long as fast internet was generally problematic and only a few were available, the host and server were mainly part of the problem. If the "pinging" took too long, the page loading was correspondingly slow.
Typical Steps For Optimization Then Look Like This:
- Local hosting can be used for homogeneous, regional customers
- DNS / CDN server for international customers or worldwide business relationships
- Hosting/server moves to optimize speed
Since hosting or server selection is not just about PageSpeed, but above all about security and the entire performance of the website, professionals should get to work here. Your SEO agency will advise you on the selection and possible advantages or disadvantages of various solutions and, if necessary, also coordinate the technical aspect of the move.
At its core, however, the server is usually no longer the bottleneck in the event of a lack of speed - it is the sometimes mediocre Internet connections and outdated end devices that prevent the optimal display of a website. Google is therefore increasingly focusing on the following two steps, in which resource conservation and user-friendliness are clearly in the foreground.
Step 2: Optimize Website Content.
As a rule, the WordPress website itself has significant optimization potential. Extensive code, lots of nice technical and visual gadgets, ads, and all kinds of third-party cookies can slow down the loading time. And that's only because large data packets are hidden behind it.
If the evaluation of Google PageSpeed shows poor CLS values, these are usually the causes:
- Images without exact specification of the dimensions, i.e., images, must be scaled in the browser.
- Ads & iFrames that delay the full display of the page
- dynamically displayed content
- various WebFonts to be loaded
- other actions that require a network response
The poorer CLS values often hide negative user experiences - such as banners that jump into the click area within milliseconds or images that initially fill the entire field of vision.
Therefore, first of all:
- Compress image and graphic files, set up LazyLoad
- Use data-saving formats such as JPG or WebP
- Define precise dimensions of the graphics in the website layout
This adjustment shows visible changes with comparatively little effort, especially on resource-rich websites.
Additional measures can be:
- Define the assignment of ads and other advertisements (flyer printing, banner printing and social media marketing) in the layout
- Question and optionally reduce the use of advertisements and embeddings such as iFrames
Reduce The Use of Different WebFonts
These steps for PageSpeed optimization can often be implemented immediately and without great effort. The third step is about details and subtleties that usually require professional support.