Three Types of Postcards for Marketing and How to Print Them Right
If you are planning to market your business by using postcards, there are several things that you need to know so that you can get satisfactory results.
Maybe you are only familiar with the regular type postcard, but to make your marketing more intriguing you can consider these types of postcards and make sure that you print your postcards in high quality for best results.
Without further ado, let's get into the types of postcards.
1. Offer Postcard
This is the one that is most commonly seen in mail marketing using postcards. The offer postcard is a type of postcard that promotes a particular product or service. The design for the offer postcard should come in an interesting offer with an intriguing copy as well as attractive design using bright colors, pictures, and other decorations to make it pop. An offer postcard needs to have a headline, and offer, features, and benefits rundown, as well as a strong call to action sentence as a closing.
2. Newsletter Postcard
The newsletter postcard is a way to keep in touch with your customers. This type of postcard solves the problem of a regular newsletter that is not very economical. It can get quite expensive to print and send on a regular basis. However, postcards are significantly more affordable.
But of course, you need to tweak it a bit. Send a newsletter postcard every couple of weeks. In the design, feature a story on the front part and interesting fun facts on the back. You can also include a special offer or advertisements for your products with it.
3. Invitation Postcard
As the name goes, this type of postcard invites people to a certain event. However, that's not the only thing about this postcard. The invitation postcard must be able to feel personal and make your target customers feel special. You can do this by the way you arrange your copy of the postcard. That is the selling part of this postcard.
Now, for a quick postcard printing tips.
1. Print With a Heavy Card Stock
There's a chance that your postcard will get damaged during the mailing process. However, you can't always blame the carrier. To prevent or lessen this from happening, you have to print your postcards using thicker card stocks. Stop using flimsy paper to save money. It is better to spend more on better quality card stock if that ensures your postcard quality as it gets delivered to your target audience.
2. Coat Your Postcard
To further secure the quality of your postcard, don't forget about the coating. UV coating for postcards is quite popular. It makes a more durable postcard printing as the coating is made out of synthetic compounds that dry under UV light. The protective layer will make sure that your postcard is more resistant to damages such as moisture, scratch, tear, and more. Also, UV coating makes your postcard appear shinier and more attractive. So, don't forget about this one. Other than coating, there are also more finishes that you can choose.