How to Structure an Effective Typographic Hierarchy Part One
Designers have a lot of options when it comes to creating a typographic hierarchy. But just knowing what goes into creating a hierarchy alone won’t necessarily help designers create an effective hierarchy.
One of the first things to consider is how many levels of hierarchy a design should have. As a general rule, every design should include three levels of hierarchy: heading, subheading, and body text. From there, it’s up to the designer to consider additional levels that might be necessary. These could include captions, additional subheadings, pull quotes, placement, color, contrast of color and meta information (for things like authors or dates on an article).
Choosing Coordinating Typefaces
What often sets a “professional” design apart from more amateurish efforts is the combination of typefaces. Effectively combining typefaces is part gut instinct and part science, but there are some guidelines designers can follow to combine typefaces from different families.
First, mixing serif with sans serifs is significantly easier than combining two serifs or two sans serifs. But it’s not as simple as just grabbing any serif and any sans serif, and throwing them together in a design.
Consider the context in which the typefaces will be used. For example, if the banner printing design is supposed to be light and fun, then make sure the typefaces fit that mood. If the design is more serious, then the typefaces should reflect that. In other words, the mood of whatever typefaces are being combined should match.