Facebook Ads: How to Achieve Your Marketing Goals Part One
Based on a database of a billion individuals, this advertising solution makes it possible to achieve the objectives of traffic acquisition, point-of-sale visits, content visibility, etc.
What do you want to do? Increase your brand awareness (and maybe your local awareness)? Increase the reach of your publications?
There are a lot of goals, and the question that most people ask is: how to achieve our marketing goals through Facebook ads? We are going to discuss this question throughout this article. Let’s go, then.
Establish the Target to Be Reached
Obviously, as with any advertising platform, there is a cost involved in Facebook advertising. This cost depends on different parameters and factors.
Indeed, the more you want to reach a large target, the higher the cost will be. Likewise, the type of delivery of your campaign will impact what you pay.
Note that this cost will also depend on your primary objective. Facebook will give you information on the cost per objective, the cost per thousand users affected and your daily expenses.
Thanks to this you will be able to develop a more precise budget for your Facebook Ads campaign.
If you want to reduce the cost of your sponsored ads on Facebook, consider reworking your targeting first. The more precise it is, the more individuals you will reach who are ready to buy, which will increase your profitability.
Also note that the price of your campaigns also depends on the country where you display your ads.
Focus on a Content Marketing Strategy
Defining the objective of your campaign is essential first. A Facebook ad usually includes the featured image (thumbnail), title, description, and teaser.
So, you have some invitation card in hand to attract Internet users and convert them! Remember that you should think about the message you want to convey and to make all the constituent elements of your ad coherent (image, title, etc.).
You can also run tests with multiple ads and see which one converts the best.