How to Design My Own Sticker Part Two
5 - Incorporate Your Brand
Since one of the primary goals of a promotional sticker is to maximize brand awareness, if your sticker does not reflect your brand, it will not have the desired effect or generate a return on your investment.
6 - Incorporate A Call-To-Action
If you're not familiar with the word, a call-to-action is a picture or a line of text that actively encourages the recipient or audience to take a specific action. Giving your company a call, visiting a website, or following a social media profile are all possibilities.
7 - Make It Humorous
Using humor in the marketing materials is a strategy that almost always succeeds in grabbing publicity. People love to laugh, and if you can incorporate subtle humor into your sticker design, your company will be remembered for all the right reasons.
8 - Always Keep Things Simple & To-The-Point
Although various specifics can be appropriate for leaflets, brochure printing , or posters, stickers should almost always be simple and minimalistic. In some instances, a company's logo can be all that's needed to get the message across and increase brand awareness.
When it comes to sticker design, the golden rule is to make the message as clear and concise as possible. It's safer if you can use as little text as possible (in most cases).
How To Print Your Sticker
1 - Choose Your Sticker Material
When it comes to printing your stickers, you have a few different choices when it comes to the type of content you want to use. Almost all stickers will be printed on some form of PVC/vinyl, but the vinyl's specific properties may have a significant impact on the final product.
You can choose whether the material on which your stickers are printed has a matte or glossy finish.
2 - Set The Correct Size + Resolution
It's also crucial to make sure you've set your file size and resolution correctly, as failing to do so may lead to unintended consequences.
3 - Setup Your Bleed/Trim Correctly
These specifications are in place to ensure that no text is inadvertently cut off during the trimming process.
If the trimming process is one or two millimeters off, the bleed guarantees that you won't be left with an unsightly white/clear line around the edge of your sticker design.
Finally, you can choose a reputable printing company with plenty of experience in sticker printing if you want to get the best results when printing your stickers.