The fourth step is to consider the digital capabilities of the PR agency. The best agency for your company is active and has wide media coverage, with expertise in social media marketing and other online technologies.

This includes technical know-how in generating engagement, visibility, and massive online presence to reach the targeted audience. 

The fifth step is to work with the agency as a group of individuals and not as an 'agency' (i.e., a large body of individuals that are inaccessible).

When you view the digital PR agency as a group of human beings, it becomes easier to work with them better by leveraging their personalities in intelligence, competence, exposure, experience, creativity, and commitment. It will help you to get the required results and also improve your brand logo design image.