How To Make Your Name Card Stand Out Part Two
4. Be Visual
Logos are relevant for a variety of reasons, and they will be one of the first things people look at when they receive your business card (if not the first). While a logo design is a great addition to a card, it can become monotonous if it is the only picture.
Be sure to include photos that will elicit a response. A new trend is to show off some of your items or case studies to add some individuality to your profile. It also serves as a small reminder of your case studies in your wallet.
5. Use Provocative Language
Some of the best business cards pique people's interest. Why not ask them a question to elicit their participation? This can be accomplished in a variety of ways.
You can either ask them a question about the product or service you're promoting, for example, "How Many Conversions has your Website gotten this Month?" or you can show off your personality by doing something fun.
6. Assign Your Card A Purpose.
Your business card should be functional. Brand recognition, sales, or recruitment are both possibilities. Some business cards are created to look like mini catalogs or brochures.
There are also business cards that double as notebooks, which means the recipient is more likely to keep it in their wallet and remember you when they need it.
7. Be Sure To Include A Call To Action.
A business card can be used for more than just providing information; it can also be used as a call to action. Don't be afraid to ask the user to perform a task.
It's possible that you'd like to send them to a website where they can download a guide. It's possible that you have a seasonal promotion that you'd like to advertise, and you might submit them there with a special discount code.
When it comes to your call to action, be imaginative to get the link to do what you really want.
Hopefully, you now have some ideas about how to make your business card stand out and serve as an effective marketing tool.