How & Who created the first business cards?
Printed business card have been an essential marketing tool for tradesmen and commerce for hundreds of years.
From its beginnings in ancient China through the beginnings of what might be considered recognizable business card design in Victorian times.
We're exploring the history of the business card and explaining how it developed from humble origins to become a need for businesses and professionals all across the world.
When Did The Business Card First Appear?
According to this Economist article, the origins of the business card may be traced back to 15th century China.
These crude cards were used by the ancient Chinese to notify individuals that they were on their way to their house or place of business. This implies that the first business cards were used in the same manner that WhatsApp and Facebook messages are used now – as courtesy calls before seeing a friend or acquaintance.
Even today, the card is held between the thumb and forefinger of both hands and transferred to the other person, who receives it in the same manner.
When Did Business Card Become Popular?
With the introduction of what became known as "trade cards" in 17th century England, square pieces of paper or cards were used to advertise products or services.
Merchants distributed trade cards with information such as the business name, services offered, and geographical data — which were frequently shown on a map.
This article in Collectors Weekly describes how innovations in printing ushered in a "golden era" of trading cards advertising anything from long-distance ocean liners to sewing kits.
These early types of business cards shared the same qualities as those used today, in that they provided vital information for conducting business.
How Has Business Card Etiquette Changed Throughout Time?
Over the decades, business card etiquette has evolved. It was part of a formal – almost ceremonial – exchange to mark the advent of royalty in the 17th century. It had become an instrument of business and the embryonic, pre-newsprint advertising sector by the Victorian era, fueling trade during the Industrial Revolution.
The contemporary business card may be distributed at any time and from any location. They are typically distributed before too, during, or after meetings, during networking events or trade shows, or just in a casual atmosphere when relevant and suitable.
What Changes Have Occurred In The Design Of Business Card?
Original and traditional designs were founded on the usage of calligraphy centuries ago, with more ornate versions carved with gold.
The Victorian era witnessed improvements in printing, with the then-pioneering lithography ushering in the first wave of mass-production business cards.
Later in the twentieth century, the business card developed into the format we know today. Contact information, job titles, and qualifications — all packed on a small piece of card.
Life Imitates Art
The clean, straightforward designs found on the McCann/Mad Men card, showing the characteristic black text on white cards, are still commonly used today.
Bold designs, on the other hand, are getting more popular.
With ever-increasing rivalry, the need to distinguish out has resulted in the creation of more unconventional designs.
Some firms have abandoned the typical rectangular card in favor of unusual forms or eye-catching colorful patterns. Imagery is becoming increasingly widespread, and graphics are being employed to great advantage.
With more creative flexibility, business cards are being utilized to exhibit the brand – as a shop window for design as well as information transmission.
