What is Brand Imagery and Why is it Important Part Three

Why is Brand Imagery important?  

We are visual creatures: We naturally have immediate, visceral reactions to what we see, as our brains process images in milliseconds. They’re a critical, core component of a successful strategy, most social platforms are visual-centric.

Posts that include images produce 650 percent higher engagement than text-only posts. This applies to some degree or another to any form of communication, not just social. 

It takes a great deal of planning, time and effort to develop great logo design and visuals that will influence audiences effectively and have a significant impact on purchasing decisions.  Working on brand imagery is going to require patience, and you have to trust that the effort will pay off!