The Importance of Typography
The use of typography has always been the subject of debate both in the design and in the development world. Until recently, the stammering world of interfaces did not take into account the graphical aspect of things. It was not until the emergence of the UI (User Interface) that graphic design became a must.
In the realm of graphic design, there are several tools whose objective is to format information that one wishes to transmit and disseminate. This information can be formal (figures, data, actions, etc.) but, above all, it can be felt.
Typography is a field that everyone knows but above all grows to know. It was through typography that I discovered the world of design and it was through my handwriting that I began to work in this then ultra-closed universe.
The term typography includes 2 notions: typographical characters and composition. The composition being the basic rules of arrangement of all characters. Rules that will promote reading and overall comprehension. We must therefore always talk about typography and its use.
With flat design, a big graphic trend on the web 3 or 4 years ago, and HTML5, typography has come back to the forefront of the visual scene. We can now embed typographies in the code (webfont and others) and therefore, while keeping a ridiculous weight, display a quality design. The question of copyright is "evaded" by the big players in the market (I mean of course, for example, Google Fonts to which Google "gives" the rights to all its users. With that typography have been used to enchance all sorts of designing aspect like ; pretty poster printing, logo design, wallpapers etc.
Whoever controls the container, controls the content). It should be noted that as with all works of the mind, typography is a creation that calls for rights. The model (eg Times which is in the public domain) should not be confused with its interpretation (eg the Times sold by Fontshop). The Interpretation calls for copyright since it becomes a creation.
Typography is above all an original graphic design, an image that was invented and developed by ultra-specialists (also called typographers). If it all really started conceptually with Gutenberg, it took centuries to perfect what we use daily in our layouts, precisely through the multiple reinterpretations of these famous typographic “models”. The advent of the Internet only accelerated the movement and created, in addition, unnecessary "noise" but which had the consequence of sensitizing the young generation to the ancestral art of typography. One only needs to look at our graffiti-covered walls to gauge the interest of the young people in this area.
In short, today, typography is ultra-accessible everywhere and we must use it in our interfaces (and elsewhere) while being aware of its power and its impact. Typography is above all a means of transmitting sensations (and re-look and feel) most of the time unconscious or even barely formulated. Let's take a simple example. We've all learned to read from textbooks. These textbooks used typography that we unconsciously associate with this period of learning today. Another example, remember your emotions when you discover, for the first time, a Star Wars poster or any other movie that may have marked your existence. These posters are also typographic layouts that you will inevitably associate with these good memories. But beware of the misinterpretations that we sometimes come across around us. Some fonts can induce a dark and poisonous story.