The Importance of Typography in Communicating Through Graphic Design
Since typography can influence how a message is received, it is an important part of communicating through graphic design. Despite this, people scarcely recognize or consider its significance.
In reality, typography pervades everything, from television commercials and magazines to website content and signage. It is the art of organizing text in a certain manner, taking into account factors such as spacing, color, and scale. Here are five reasons why you should use typography in your graphic design job.
The Audience's Attention Is Captured by Typography
First and foremost, typography is about catching the interest of the onlooker. Students of graphic design typography classes think about all the different ways it can be used to successfully capture the interest of an audience.
A book title, for example, is written using precise typography to attract the reader's attention to the cover. Beyond the presence and location of the font, a certain tone or emotion must be communicated through it to create suspense or interest, which is most commonly conveyed to retain what is garnered.
Typography Aids in Information Establishment The Structure of a Hierarchy
Look at a well-designed infographic shared on a website to see how typography defines information hierarchy. When there is a lot of text grouped, using typography to distinguish the material lets a reader absorb what is seen. This is such an important aspect of typography that entire classes in graphic design school are dedicated to typography hierarchy and type.
Typography Promotes and Strengthens Brand Recognition.
When typography is used in advertisements, it is often used to increase brand awareness. Consider your favorite brands and their labels, and why those logos are so easily recognized; it is the typography used that accomplishes all of this. For eg, if you see a Pepsi logo done in an obviously Coca-Cola theme, it will be misleading since the typography used is already specifically synonymous with a particular brand.
To an Audience, Typography Conveys Professionalism.
Formalizing typographic structure allows you the ability to present a professional identity in front of an audience for example (letters, business card printing and email etc). Certain font styles and placements will give onlookers a sense of professionalism. Because of the whimsy, it exudes, a handwritten font, for example, is much less formal than anything written in Times New Roman, Arial, or Calibri.
Résumés written in a friendly or informal font are much less likely to be taken seriously by a recruiting manager. A product designed to appeal to teenagers, on the other hand, is likely to be misunderstood or discarded if the style used is formal and static. As a result, typography would appeal to the product's target demographic.
Typography has its Visual Voice or Personality.
Students of graphic design classes are subject to various facets of typography as an important part of graphic design. An introductory course to visual communication is one of the first classes most students take. Students can understand how some types of typography transmit meanings that go beyond what is simply written. Depending on the lettering or font style, the same term may have a different effect. The characteristics of the lettering have a significant impact on how the message is interpreted. Typography is just another means of accurately communicating a document, not just through text but also graphics. Make the most of typography's advantages for the best style performance.