Important Things in Brochure Design and Mistakes to Avoid


The design of the brochure itself is an essential aspect of brochure printing. To create a successful brochure in Singapore and have it printed in the highest condition, the concept must first be well-crafted. The brochure creation process requires a great deal of thinking and commitment. You won't be able to get a satisfactory result even though you use quality paper stock and a high-tech printer if the brochure concept is bad.


When it comes to designing a brochure, there are a few items that must be considered. Designing errors must be avoided at all costs.


We have gathered a list of typical mistakes people make when creating a brochure that you should be mindful of and prevent in this post.


But first, you must understand the fundamentals of brochure design.


1. Contrast

The colour contrast in your brochure is important for its readability. The most important point to note is that a light-coloured background can be used for a dark-coloured font and vice versa. People will be able to understand the content of the brochure more easily this way.


2. Font design

Not only is font selection critical, but font style also plays an important role in the creation of a successful brochure. Know whether to use bold, italic, or underlined text. You may also use capital letters to emphasize some crucial details, such as the headline. To create a nice dynamic, make a hierarchy of the font sizes.


3. Pictures

Your design's graphics and images must be of excellent quality. A resolution of 300 dpi is optimal. If it isn't in high definition, it can print stretched and pixelated, and no one wants an unsightly graphic on their brochure.


Now, let's look at some of the more typical brochure design blunders.


1. Overcrowding

Many people want to cram as much detail as possible into a brochure's small space. This is a no-no since giving the readers so much detail would just annoy them. By seeing so many words and lines on a brochure, they would be distracted from reading. It is better to keep a brochure short and concise by using the fewest possible words or sentences. You must, however, ensure that the message is able to be interpreted correctly.


2. Using all capital letters

Using uppercase indeed makes the brochure's words stand out further. This, though, will not sound pleasant when read, especially if you type everything in uppercase. It will sound as though the speaker is screaming in their ears. Also, there will not be a decent balance or hierarchy.


3. Not proofreading

Proofreading is the last stage of the preparation of a brochure before it is sent to the printing service. It is a last review of the work to ensure that there are no errors in pronunciation, grammar, or other areas. Many people miss this step because it is inconvenient to pay so close attention to the tiniest details of a brochure.