Traditional marketing always finds its own way to thrive even in this technology era, including postcard printing for marketing. 

Postcards have been used for a very long time ago either for personal or marketing uses, although perhaps the latter is not very popular. 

Using postcard marketing these days perhaps will be a unique and memorable way to market because getting a postcard in your mailbox in this time and age is not something that happens every day. 

Also, it is noteworthy that postcard printing for marketing is affordable and cost effective. So, why not try this one out? If you are interested in printing postcards for this very purpose, here are some useful tips you can try out. 

1. Embossing 

Embossing is popular in Singapore postcard printing and also for name card printing. Embossing will create a unique look and feel for your postcard. With embossing, a selected part of your postcards such as your company name or logo can be made raised higher than the rest of the postcard surface. This will boost the elegance and impression of the propriety of your postcard. It is a quick and ink-free process that is simple yet impactful. If you want to go for a polished look, this one is your go-to finish. 

2. Metallic Ink 

Regular ink can be boring. How about making your postcard look shinier using metallic ink? Metallic ink can level up the look of your postcard by a notch by making it appear shiny. You can choose any part on your postcard to be printed with metallic ink. Remember not to overdo it as it is not meant to be used for the entirety of the text on your postcard. Choose a certain part to highlight with it and keep it as simple as possible. 

3. UV Spot 

UV spot can be used to highlight a certain part of a postcard or even to coat the surface, depending on how much area it covers. With UV spot, the area will appear shiny and sleek. You can use this for the logo of your company or to highlight your headline. Or simply use it to add extra protection for your postcard so that it won't get damaged during the mailing process.  

4. Lamination 

Lamination is also a way to protect your postcard from damages such as moisture, tearing, and other things that might ruin the quality.  It is simple and often used by a lot of people. Lamination is not as shiny as UV coating, but it offers better damage protection than the former. 

There are more finishes that may be available depending on the printing shop that you are working with to create your postcards. So, before you decide on one, it is better to ask them what are the finishes they can offer you. Of course, you also have to know the requirement for each so that you can make the right decision. For example, some finishes need thick card stock. So you have to print on heavier card stock as well.