It's one thing to get ideas for concept proposals. It's a whole different beast organizing it and translating that creativity into a more coherent foundation for making a design that wows clients and consumers. The solution is "mood boards."  

Mood boards are physical or digital canvases that organize photographs, textures, text, and other design elements into a structure that reflects the finished product's theme. Mood boards can create logos, products, websites, and pretty much every other form of a design project.  

Mood boards may be used for a variety of things, beginning with arranging ideas for a project. They can be a crucial asset in the design process, keeping the theme and aesthetic on board with the client's priorities and aspirations.  

Mood boards are also a great way to fine-tune a project's style before jumping into the design process. In terms of money and time, they're a lot less expensive than mockups and sketches, and they can reveal a lot about the final design's look and sound.  

Mood boards are also a fantastic way to communicate design concepts to customers. Finally, mood boards will help design teams collaborate on a project by ensuring everybody is on the same page. 

How to Create a Mood Board 

A mood board can be created in a variety of ways. They are available in a variety of formats, forms, and types. Some artists use optical collages, and others use actual collages. There are various choices available for those who build mood boards online, ranging from Photoshop models to dedicated applications.  

What To Put on a Mood Board  

Every mood board is unique, and what a designer includes can differ depending on the project. A mood board for a brand can have many more elements than a mood board for a kit or website design. The main thing is to have as many elements as are needed to express the design's look and sound. 

Here are some suggestions on what to put on a mood board:  

Colors: Using the design's color palette as swatches or incorporating it into photographs and other design features is an integral aspect of most mood boards.  

Visual metaphors like logo design are an integral part of modern advertising and branding, and they can be used if necessary.  

Words: Words that relate to the brand or the meaning that should be communicated can be a crucial component of any mood board.  

Fonts: Designers should use a perfect font in their mood boards for any design that will have a lot of text. 

Textures: The mood board should contain any textures or patterns that will be used in the design.  

Designers should keep the aims of the finished project in mind while gathering ideas for a mood board. They should also consider brand values and who their target audience would be. Both of these factors affect the types of inspiration gathered.  

Not every feature on the mood board has to be related to the final design in some way. It's just as important to find images that evoke a feeling or a general style as it is to find particular fonts, colors, and design elements.