When it comes to digital marketing and public relations, the roles they both play are often misunderstood. Although they have several similarities, they still have some significant differences.

Public relations is primarily focused on raising brand awareness, influencing public opinion, and coping with crises, while digital marketing is primarily focused on finding target markets and eventually converting them.

As you can see, digital marketing and public relations have very different indicators and results. Although this is true, these differences make them such a great compliment to one another when used in a systematic marketing campaign, but the fact is that they can both be used together. 

Below are a few of the key differences between digital marketing and public relations and how these differences help them complement each other perfectly.  

Purposes  

Digital PR is a term that governs the flow of knowledge between a company or an entity and the general public. PR for startup companies' primary aim is to convince the general public, clients, partners, and other bodies with differing viewpoints on important decisions.

Identifying the target audience and tailoring every message to cater to that audience is a standard public relations activity.

As a result, it's all about selling the brand by effectively managing contact networks between a company and its customers and establishing a positive image through a successful public relations strategy.  

Digital marketing, on the other hand, typically applies to promotional, direct marketing, and advertisement by distributing flyer printing that aims to raise sales by reaching out to current and future consumers.

It also encompasses all internet marketing campaigns that make use of electronic devices. Even several businesses use digital platforms like search engines, email, and social media to communicate with current and potential clients.