Keep These 3 Points In Mind When Making a Business Brochure


If you want to attract new clients, boost your company's visibility, and generate more revenue, you'll need a professional-looking business brochure in Singapore.

There are a few items to keep in mind when you plan and print your brochures if you want to get an outstanding outcome. You don't have to be concerned if you have no experience in design or printing. Here are some helpful and simple pointers from experts to help you design brochures that are effective, appealing, and profitable.


1. Create customizable design

Using multiple images, try making a dynamic style. A shape-based style can be used to create a modern picture collage on your brochure. It can be useful and suitable for a variety of purposes, especially if you want to display a variety of products or photographs. You can use a number of shapes, including triangles, circles, rectangles, and so on.


2. Make use of grids

When it comes to creating a brochure, you have to realize that there is only a limited space that you have to fit the images and texts. It can be indeed challenging to fit a lot of details into the limited space available on the brochure canvas.


It's critical to have a decent layout that displays concise information so that it looks neater and more organized and does not confuse the readers. To achieve a nice balance and aesthetic, you can use grids, including up to four-part grids, to group details depicted on your brochure.


3. Set the tone with colours

Colours play an important part in making brochures look powerful, but they're also useful for other reasons. The colours you chose for your brochure design determine the mood and personality of the design. Different feelings in your readers can be evoked depending on the colours you pick.


It is crucial in attracting a reader to pick up the brochure you have created and instilling a certain perception in them as soon as they see it.


Colours of citrus colours, such as oranges and yellows, are associated with optimism, whereas cold tones, such as blue and grey, are associated with electronics and analytical elements. Learn more about colour psychology and the different kinds of colours that can give your readers the feeling and experience you want them to have of you.


3. Pay attention to functionality

Despite the fact that you are free to play with the design of your brochure, you must ensure that it is functional and practical. This is accomplished by ensuring that the brochure's material is straightforward and succinct enough for readers to understand and be persuaded by. Here are few things to keep in mind:


  • Keep it concise: Only provide information that is absolutely necessary, and don't waste time on unnecessary details. Remember that brochure readers usually have a low attention span, so you must be able to convey the central point of your promotion in the fewest words possible on your brochures so that it can be grasped in seconds.

  • Font hierarchy: The brochure's font size should be big enough, but not too large, for everyone to read. To maintain a pleasing-looking brochure, create a strong hierarchy and use bold, italic, and underline, as well as bullets and numberings.

  • Contact information: Make sure it's easy to reach by making the contact details stand out.