How to Launch Your Rebrand Easily and Successfully Part Two

Identify Who Needs To Know About Your Rebranding 

Telling your customers that you are rebranding is crucial to having a successful brand relaunch. Before you can tell them, you need to know who to tell. Spread the news to your previous clients or customers, but don’t stop there!

Anyone related to your company needs to know about the exciting change, including employees, shareholders, customers/clients, social media followers, and newsletter subscribers.  

Decide How To Tell To Each Audience   

For some audiences, it’s easy to figure out how to tell them. For example, the best way to communicate with your social media followers about your relaunch is to post about it on social media.

Telling previous customers who aren’t necessarily following you on social media is a bit trickier. You can send them an email, create an ad campaign, or show an announcement on your website.  

Decide What To Tell To Each Audience  

At this point in the process, you have identified each audience and decided when and how to tell each audience. Now, you need to decide what to tell them. That doesn’t mean not telling someone about your new name– that means how you will tell the “why” of your rebranding efforts.

Your Twitter followers will need a quick explanation, whereas your email subscribers could be interested in hearing the full story. What you say in the announcement needs to make an impact, so don’t be afraid to spend time drafting your new branding announcement.