Leave Your Mark in Your Audience's Mind
It is common to want to get the best results in the shortest time possible. Let's not kid ourselves, we'd all like to be able to play Bach's cello suites after a couple of lessons. Unfortunately, things don't work that way and the same goes for sales in the digital age.
Before your potential customers make a purchase or acquire a service, they need to go through a path, the same path we all go through before buying something. This path is known as the sales funnel and in its most simplified version consists of 4 stages: awareness, interest, desire and action.
Today we are going to talk exclusively about the first stage and the important role that social media plays in maximizing the profitability of your business.
What is awareness?
It is the first stage of the sales funnel and consists of all the information that your visitors and potential customers have about your brand and your company, its values, successes, failures and the rest of the track record (the internet doesn’t forget).
This is perhaps the most important stage because it allows you to filter your target group from the rest of the Internet community. This is where social networks are essential because they create that window to show who your brand is and start to leave a lasting impression in the imagination of your audience.
How do you do this? Quite simply, read on
Don't forget about your brand's tone and personality
Your brand must feel alive, it must have its own tastes, interests and facets. This means sitting down and carefully building your brand's personality to determine how it expresses itself and how it looks.
This is one of the first steps you should take even before inhabiting a social network and it is fundamental because it will allow you to have a brand that is recognizable at a glance or at a simple reading.
Stay on your lane
To foster your audience's awareness of your brand, it is important that you do not stray from content that is truly relevant and valuable, both for your business and your sales, as well as for your audience.
When planning weekly, bi-weekly or monthly grids you should always ask yourself if what you are proposing is genuine to the intent of your business. If we have a brand of skateboards and clothing we could talk about the products, their maintenance, some tutorials to do tricks and so on, but it would not make sense to talk about conspiracy theories or tourist destinations with the best campsites.
Although we can use our imagination to address slightly different topics, it's vital that you don't confuse your audience. Talk to them about what represents your brand and what your business is about, don't try to be someone you're not because then no one will know what your business is about.
We want to sell, but we want to do it in the most pleasant way possible. In addition, we want to make a good impression that invites those who listen to us to come back for more.
That's why you should never underestimate how valuable a community that admires, identifies with and defends your brand is. Not only because you generate conversions and sales, but also because you manage to turn your brand into a genuine friend that we all want to talk to.
That is extremely powerful and to do so you just have to be present. Interact with your audience in a warm way (but always respect your brand's tone), celebrate their triumphs and acknowledge your mistakes.
Keep these 3 tips in mind and we guarantee you will be well on your way to making a good impression and having a brand that is easily recognizable. This will generate interest, this new interest will make it possible to sow the desire to purchase your products and services which in turn will drive your audience to action (sales!).