Are you familiar with what is a User Interface or UI? UI is a visual part of a website, software, or application on a hardware device that opens the gate for interaction between humans and the website. What are they used for? When you read this article, you are interacting with a UI on the website. Or let say you would open up a YouTube web page. You can find your favourite music videos, and other videos such as infographics, news, live streams, and others. Various activities such as moving to the next video, stop the video, lower or increase the volume, and other buttons are a form of the user interface as well. 

Then you might be asking, what's the intuitive? Intuitive is an adjective that means something is easy to understand. Included that someone does not need a certain or specific skill and effort to understand it. Why should it be intuitive? A web design or application that is intended for many people (for example: application / online marketplace) will be used by people of all ages.  

It is aimed that the application or platform is easy to understand. There is a reciprocal activity, consumers need to buy goods in the marketplace/application, and the application needs to easily serve the needs of its users. And this can be achieved with an intuitive or user-friendly UI design. To be more specific, if you want to buy a new outfit, then when you open the application, there should be a dedicated button for clothes. The design of the button also needs to match the name, for example, it is symbolized by a dress or shirt image. The discoverability feature will make it easier for users to immediately find their needs. 

How do you create an intuitive web application or platform? Easy peasy! First, as mentioned above, you need to make optimal discoverability in a UI interface. As the name implies, discover means to find something, features that are easy to hover from one to another feature. You should avoid poor layout to get these. Secondly, is affordability, this feature needs to be close together so that it is easy to reach. The sub-menu of a feature also needs to be made concise to minimize complexity.  

The third is comprehensibility, meaning that each transition, button, feature, and various other elements are easy to understand. To get this, you need to avoid jargon or a menu/feature that requires memorization. The fourth is responsive feedback, a clear, immediate indication of state or result. Avoid using more than two vibrant colours and in a feature space. Fifth, namely efficiency, avoiding repetitive page loops without being accompanied by pop-up notifications. Create a layout that is easy to move and with straightforward directions and notifications. 

After creating these things, how do you know if your UI is intuitive? Well, you would know this after publishing, to actually get the impression of users. There will be ratings and reviews about the platform of app you make. Along with the added features on the web/platform/app, there needs to be maintenance and continuous improvement that you do. Good luck!