How to Make Your Business Card Original Part Two
2. Prefer An " Ergonomic " Business Card, With Easy Reading & Hierarchy
- Don't overload your business cards with information.
- Avoid using fonts that are too small, too colourful, or difficult to read. It is always difficult to force your interlocutors to take out their glasses to read the information on your card.
- Avoid fancy fonts: they may seem funny, but they are not to everyone's taste and may impact the readability. Also keep the same typefaces (no more than 2 different fonts).
- Also remember to correctly prioritize the information: a larger font must correspond to more important elements.
3. Use the Front and Back of Your Business Card
It is crucial that the information on your business card is readable and airy. So how do you put more information on your business card? The solution is simple: use the front and the back!
This will allow you to fit more things, or simply to better highlight a single element on one side (for example, your company logo). The key is to keep a neat design and format so that your business card is readable, recognizable, and professional.
4. Take Care of The Visual Identity of Your Business Card
No professional business card has your company name written in WordArt!
Make sure of the quality of your logo and the overall consistency of the design with your graphic charter. You have to make your interlocutor familiar with your brand universe.
Remember, however, that the business card is not a fair competition: sometimes the business cards that are handed to us are so out of the ordinary that we don't even know how to read them!
