5 Metrics To Gauge A Digital PR Success Part Two

3. Social Media Engagement 

Social media is important for developing relationships with audiences, journalists, advertisers, and influencers, but it's also important for sharing content.

As a result, keeping track of social media activity is important for PR professionals.  

Overall interaction, likes, brand logo design mentions, and other popular social media indicators should all be monitored. This knowledge will help you find out which types of posts perform better than others. 

4. Domain Authority 

When you track a metric like domain authority, you're encroaching on SEO terrain. Still, it's also an excellent way to differentiate your content development and delivery activities from other PR teams.

The domain authority score varies from 0 to 100, with 0 representing the lowest score and 100 representing the highest. This metric indicates how important a website's content is to a specific subject.

A low score indicates that your content is barely visible on search engines and that it should be optimized; a high score indicates that your content is highly visible on search engines and that it is likely to receive more traffic. 

5. Share of Voice 

Examining the share of voice before and after a digital campaign is another way to gauge PR's overall impact on startup companies.

This measure is used to know how often a brand's audience patronizes its products compared to its rivals. If you want to go even further, you can use a social listening tool to see how people feel about your clients' brands.

Bear in mind that companies actively fight for attention and can use every sort of content to outclass their rivals.