Minimalist Graphic Design
Graphic design is all about creativity, from all comprising elements design to the simple yet meaningful and attractive design. Designer's knowledge and ability to merge this knowledge creatively is one component that distinguishes many graphic designers.
Graphic designers apply various concepts in communicating ideas with imagery and color, and so many other elements. One of the major types or concepts used in graphic design is minimalism which you could also call minimalist graphic design.
Minimalism refers to stripping off every unnecessary thing to focus on the most important. The advent of minimalism began in the 1950s with artists such as Frank Stella. Ever since; the concept has become common amongst creative artists and more common in the recent decade.
Minimalist graphic design is coined from the general concept of minimalism. This ideology in graphic design means "say more by showing less." It means focusing on key elements while avoiding too many 'coatings' around it. It is the making of creative but straightforward designs that are void of many features but few key ones. It can be done on logo design, as a complicated logo will not attract many customer's attention.
Some guidelines to follow in minimalist graphic design to achieve are some of the crucial ones listed below.
Rules of Minimalist Graphic Design
1. Typeface: As you will not be using many visual elements, a standard typeface that includes fonts like Arial, Trebuchet, and Verdana are the best fit as they are not legible and easily scanned. These typefaces, fonts, and colors make a whole lot of difference, and they cease to become elements in the design you're making and maybe the brand image itself. The typeface is very important, and designers must pay adequate attention to it.
2. Balance: For minimalist graphic design, your objective is to create a balanced image that importantly exists on a grid. This linear way of arranging the images makes it easy to navigate for anyone. Much more, the grid keeps other information and elements arranged and in order and boosts the minimal design's overall effect.
3. Simpleness: The goal of minimalist graphic design is to keep it simple as much as possible. The use of too many graphic design elements will only defeat the goal. The design should have a maximum of two fonts and a very relaxed color palette.
4. Colour Palette: Commonly, the white or black color palettes are in this design. It is based on a neutral color scheme. Usually, a two-color palette with an accent color pairing makes a standard minimalist graphic design.
5. Consistency: The designer may find it hard to stick with one style. It is the core of the minimalist graphic design. The minimalistic features to be used must be present throughout the entire project, be it single or multiple pieces.
6. The elements: Every element to be used needs to have a purpose. This has to settle on your mind. The elements to be used should be carefully thought about to contribute to the overall goal of the project and make it better.
Finally, the whole goal of minimalist graphic design is simplicity and nothing more.