Mistakes To Avoid When Naming Your Business Part Three

4. Playing It Too Safe.

No matter what sector you're in, the last thing you want is a name that's boring or too generic. Just because you're starting an accounting firm, for instance, doesn't mean your chosen business name shouldn't be unique. Choose something that reflects the particular personality you assign to your new brand. 

5. Not Getting Feedback. 

Don't simply pick a business name you personally love and then run with it. Make sure to survey potential customers or clients to see what they think. A great idea is to have similar-looking logo design made up, each featuring one of your shortlisted name ideas. Share with your networks on social media and take note of the feedback, someone may point out something you hadn't even considered. 

Conclusion

The business name you choose could either make or break your company, particularly during the early stages when it's imperative to attract new customers. Spending a bit more of your time and resources up front in finding that perfect name will certainly pay off in the long run.