Logos can be a major factor in a company’s success. A logo is a visual representation of a brand, but if done well a logo can be much, much more.

A great logo design manages to convey a lot about the company, communicating what they do, why they are special, and something about their character. Logos can even evoke emotions in customers. So it is crucial to provide extra care when designing a logo for a company. 

In this article, we will dive in to see the 5 elements that your logo needs to have in order to design the perfect logo for your client or business! 

1. Keep It Simple 

The great thing with simple logos is that they are often easy to recall and recognize. A good, simple design conveys refinement and distilled identity. Meaning, it catches more of viewers’ attention. Good logos don’t have to be super grand in its design, but rather uniquely eye-catching and minimal.