4. Versatility 

Orientation, which is why designing one in a vector format is highly recommended. Using black and white color combination also increases a logo’s versatility. 

You’d know your logo is effective if: 

  • It works well, even when formatted in a single color. 
  • It resizes well, even in the size of a thumbnail. 
  • It displays well, even in large materials such as billboards. 
  • It still looks good even when color is inverted or background color is changed. 

Your logo has to maintain its integrity and serve its purpose no matter what the use. A good designer will understand all this and create a logo that works in all situations.

He or she will also take into consideration any other branding elements, like textures or patterns, that are part of your brand and create a logo that complements them. 

5. Relevance 

A relevant logo design adheres well to its intended purpose. This means one style may not be suitable for the other. For example, baby product logos with playful fonts may not work as well for a real estate business. 


At the same time, a logo doesn’t have to show exactly what the company sells. Your design doesn’t have to be taken so literally with your product. Mercedes’ logo isn’t a car; McDonald’s logo isn’t fast food. While your logo speaks of your brand, it can be designed purely for identification. 

There’s no denying about the importance of a good logo design and the benefits it can do to your branding efforts. At the end of the day, it all boils down to one crucial thing. Effective communication. Your logo should define your business at a glimpse. It has to be original and creative to set you apart from rivals in the industry.