More than half of searches on Google are already done from mobile devices. The search giant already includes this reality in its algorithm and is positioned in favor of the responsive web (adapted to all types of devices). 

In a blog post Inside Adwords, Google already announced last year that more than half of searches came from mobile devices. There is undoubtedly a significant growth in mobile users. 

So, it is essential to have an excellent mobile strategy and adapt to the reality of our users. A bad experience from the mobile can cause dissatisfaction of the visitor and, consequently, the abandonment of the page. 

Improving User Experience 

With previous technologies, the user experience on the mobile consisted of a reduced version of the web, which made it challenging to navigate the page due to the lack of adaptation to the device (problematic to read the text and complications when clicking buttons, among others). To solve this problem, responsive technology was developed, which allows the web to be adapted to the device's size, thus improving the user experience and offering different functionalities. 

Since April 21, 2015, Google has made public its intention to prioritize the positioning of websites with responsive technology, making it easier for the user to navigate. The king of search engines has a mobile usability guide.  

In addition to numerous guidelines for optimizing a website logo design for all types of devices, it offers you to test a site through the free optimization test. If a website achieves the qualification of mobile-friendly, it means that it is adapted both in content and in the form of any device (desktop, mobile, or tablets).