The right keywords, optimized images, a good PageSpeed ​​- and yet the ranking leaves a lot to be desired. Website operators can invest a lot of time and work into OnPage optimization. However, that alone is usually not enough to land on Google's top spots. Because: In addition to on-page optimization, a sustainable SEO strategy also includes comprehensive off-page optimization. 

We show what constitutes a professional OffPage SEO and what website operators have to pay attention to achieve a good ranking in the long term. 

What is Off-Page Optimization? 

OffPage optimization describes every measure that does not take place on your website to improve the ranking. In other words: OffPage SEO is the challenge for companies to show search engines outside of their own site that their content is highly relevant - and should therefore be high up in the SERPs. In principle, OffPage SEO is about the reputation management of a website. It affects what reputation a site has on the web, how important it is in the context of its industry, and how many other sources recommend it. 

Difference to OnPage Optimization 

With OnPage optimization, it is up to the website operator to optimize every single SEO factor. This is not always the case with OffPage SEO. While they have complete control over some measures, with other measures, they can only work towards one goal without determining the specific result. This makes off-page optimization all the more difficult. So, where can website operators start? 

Link-Dependent Off-Page Factors 

An essential part of off-page optimization is the networking of your website with other sources on the web. High-quality backlinks are perhaps the most critical factor in impressing Google outside of your own website. Because: The Google search is based on the PageRank.  

PageRank records the number and quality of backlinks on a website. But which factors influence how valuable a backlink is? What do business owners have to pay attention to when building links?