Online Advertising Trends in 2021 Part One
The Internet has changed corporate communication significantly in recent years. This is particularly evident in the large variety of new instruments that enable contact and brand communication with the target group.
- And this growth is by no means stagnating.
- In the following post, you can read what you can expect in online advertising in 2021.
#1 "Instagram Reels" in Response to TikTok
As early as 2019, Facebook tested a new function called "Reels." In 2020, the group expanded its Instagram network to include the short video feature. The function can be used to upload and edit 15-second videos and add filters, sounds, and music.
It's obvious what the new video feature is reminiscent of TikTok. With this, Facebook is reacting to the rapid success of the Chinese network because the new function offers almost exactly what users appreciate about TikTok - just on a platform that they already know.
This opens up new possibilities for your company: You can present your target group with a highly topical format while using the well-known advertising manager from Facebook or Instagram. The format is also particularly suitable for one type of online advertising: influencer marketing, which should remain relevant for young target groups in 2021.
