OnPage Optimization describes all SEO measures that page operators can take on their website to improve their ranking in the search engines. The OnPage Optimization can be divided into two areas: 

Onsite Optimization: SEO measures that optimize the website with all subpages as a whole. 

OnPage Optimization: SEO measures that optimize the individual pages and subpages of a website. 

Both OnPage and OnSite optimizations ensure that you achieve better rankings with all search engines. Google has by far the largest market share. However, optimizing your site also addresses the web crawlers from Bing, Ecosia, and Duckduckgo, for example. 

Why is OnPage Optimization Important? 

Primarily, an OnPage optimization brings you these benefits: 

  • better rankings in search engines 
  • more clicks on your own organic search results 
  • more traffic on your site 
  • · This, in turn, can have downstream effects. So you can also increase: 
  • Newsletter registrations, 
  • the conversion rate, 
  • the number of social media followers, 
  • the awareness of your products, 
  • the awareness of your brand and 
  • sales  
  • gain more exposure on your personal logo design

Use SEO-friendly URLs 

Companies should structure the URLs of their pages according to a hierarchical principle. That means: Users should understand why which URL and thus which content is on which level.  

Companies shouldn't build too many sub-levels. Because then it is possible that Google finds deep-seated content irregularly and takes longer to accommodate updates and changes. 

In addition, companies should keep their URLs as short as possible but still meaningful. Google rates words at the end of a URL as less critical. URLs with 10 or more words are therefore not what search engines think. 

In addition, users can quickly see in a clearly defined URL whether the underlying content is relevant for them.  

Therefore, website operators need to include the focus keyword in the address and separate words with a hyphen for better readability. URLs that get to the heart of what the user expects to get significantly better click rates in the search results in a nutshell. And: users share meaningful URLs more often.