The bottom line is that you can use this checklist for URLs: 

  • build hierarchically 
  • Name it as briefly as possible 
  • describe meaningfully 
  • Include focus keyword 
  • Separate words with a hyphen 

For example, We have given your blog post "Amazon SEO - How your products get a better ranking and higher visibility" with the short and meaningful URL The replenishment in the headline already describes the benefits that companies benefit from with Amazon SEO.  

However, there is too much information for the URL. Google and users already know what to expect from the "Amazon SEO" URL alone. The handling of URL parameters is critical, especially for more significant sites and online shops. 

Create a Sitemap 

A sitemap is a file in which you list information about URLs, images, videos, and other files on your website, as well as their context. Google reads this file to be able to crawl a website better.  

In practice, this means: site operators should create an XML sitemap that tells Google what can be found where and when they last updated the respective URL. In this way, the search engine can recognize and absorb newly published subpages or revised content more quickly.