Outsourced vs. DIY Digital PR Part Two
Outsourced Digital PR
One immediate advantage of outsourcing the public relations work to a professional firm can tap into their vast network and experience. A successful digital PR agency will assist you in positioning your brand to stand out in the marketplace.
An agency, rather than an in-house employee managing your public relations, has the benefit of providing you with an objective assessment of your brand and helping you develop its story and place in the market.
Most public relations strategies aim for favorable media attention as one of their objectives. In most cases, an organization would already have existing media partnerships and many positive relationships with professionals across all types of media.
Unfortunately, one disadvantage of using an agency is the cost. Staff wages and rent are just a few of the costs that an agency has, and these costs can filter down to their fee structures. Also, companies may be required to sign long-term contracts with agencies.
DIY Digital PR
Some companies would prefer to keep public relations duties in-house and take on these tasks themselves.
Successful PR for startup companies can vary based on the skillset and expertise of the person doing the job, and many people who take on digital PR tasks underestimate the amount of time and effort needed to complete these tasks successfully.
It's not as easy as writing a press release about your business or a new product or service and sending it to a random media list compiled from the internet. Others will simply lack the resources or are distracted by other pressing tasks to organize and manage a campaign.
Others may be capable of performing the duties, but they may be hindered by a lack of a media network.
When it comes to launching a new business, product, or service, finding the right public relations team or individual for your company, objectives, and budget is crucial.
Be responsive and versatile to all options' benefits and drawbacks, and you'll find the best approach to help you launch your brand, new product like aesthetic self ink stamp, or service.