The meta description is a website's calling card. With just a few characters, users decide whether to stay or continue clicking.  

This article reveals helpful tips so that your meta description is convincing and you gain more visitors. 

Why is the Meta Description Essential? 

The meta description is the meta title in the header of a website. The prefix ""meta"" comes from Greek and means ""behind"" or ""over"". Metadata is data about data. They provide the search engines with structured information about the page. 

In the search results, Google shows the meta description in a so-called SERP snippet. The short excerpt is a teaser that summarizes the page content. It is not relevant for the Google ranking but the click-through rate (CTR).  

It would be best if you thought of the meta description like the shop window. If there is inviting and exciting content, people also go in. If it looks chaotic and meaningless, move on.  

The tag for the meta description looks like this: 

<head> <meta name = ”description” content = ”The best SEO tools for your website!”> </head> 

Not only Google and other search engines like Bing rely on the meta description. If someone shares a link on Facebook or Twitter, the meta description often serves as a preview of the so-called OG tags (tags for social networks) that are missing.