Personal Branding vs. Company Branding – Which One Should I Choose Part Two
Which One Should I Choose?
This is one of the most common questions asked when people want to build a brand from scratch.
It all comes down to your goals of your business, what do you really want to achieve? What do you want to build? How do you see yourself with the business in 10 to 15 years?
If you want to build something that is bigger than yourself, something that you might want to sell or give someone else the leadership later on, then perhaps you want to consider building your brand based on a company.
But if you want to develop an asset that will open doors, create relationships and greatness only for you, then creating a personal brand is a must.
Pro’s of a Corporate Brand
When you focus on corporate branding, you force yourself to consider the plans for your business, your business is now a real, legal person if you’ve formed a corporation. When it comes to selecting your businesses name, you have to think about a variety of different things like:
- Who your ideal customer is.
- What your business will offer.
- What people will know your business for.
- How you want to stand out in a crowded market.
Going through this process helps you to create a vision in your head for what you want people to know your business for and where you see it going. This vision goes above and beyond the name and tagline of your business.
Corporate branding also allows you to position the company exactly where you want to be from the get-go. You can use all the words you like, so make sure to find a few that adequately express what your business is offering.
This helps you to get your customer to understand exactly what you are all about from just hearing your name.
Corporate brands are also a lot easier to sell than personal brands. If you can create a recognizable brand that’s an asset like cute sticker printing, then other people may be happy to pay for it.
