Popular Examples of Co-branding Strategies Part Two
Co-Branding With Similar Products
The classic among the co-branding types: Products or services such as sticker similar or complement one another, often belonging to the same industry, are marketed together here.
Two similar products pursue a common goal: successful marketing.
McDonald's and Oreo
One example is Mondelēz's wagon wheel biscuit in the McDonalds fast food restaurant. For the chain with the golden-yellow M, it was available for a time either as an addition to the McFlurry ice cream sundae or as an oreo frappé in a cold coffee.
The McFlurry was already on offer with Smarties, which simple "chocolate drops have now replaced." The sundae is currently also available with LION White caramel, Chupa Chups mango, and PiCK UP! Chocolate. The franchisor continues to stick to the co-branding successfully.
Lillet and Schweppes
The two beverage manufacturers Pernod Ricard and Schweppes can now look back on co-branding that has been going on for several years. In 2015 they won the Co-Brands Award from the Hamburg marketing agency Connecting Brands - for the drink Lillet Wild Berry. Thanks to innovative 360-degree marketing, this has become an in-drink that no well-stocked bar can do without.
The exciting thing about this co-branding is that the cooperation partners do not offer a finished product but the two main components. The great popularity of the drink and the recipe used in flyer printing promotions ensure that Schweppes Wild Berry and the Lillet Blanc required for mixing are often bought together: the fine art of co-branding.
Lillet Vive and Lillet Lemon have two further instructions for co-branding drinks on the Schweppes recipe page. You can also choose from. Schweppes mixes with other alcoholic beverages such as Jägermeister, Campari, Martini, and Jim Beam.