Postcard Marketing 101


Did you know there is a thing called postcard marketing in Singapore? It is an example of old-school marketing that is still applicable today. If you are on a strict budget and need a cost-effective marketing strategy, you can consider this strategy as an alternative for starters. 


If you have set your determination on choosing this, then careful planning through the postcard creation and printing process is critical.

After all, it is important to ensure that the marketing tool performs its full potential.


So, these are some of the best tips we have gathered for you in order to create a professional-looking marketing postcard.


1. Make a Content Strategy

Since the aim of a marketing postcard is to attract potential buyers, it must be intriguing enough to persuade them to participate in your campaign and check out your product or service. As a result, you must prepare your postcard content as carefully as possible. You can either do it yourself or employ a professional copywriter. Due to the limited space available on a postcard given a small size, an efficient and straightforward copy is essential. To keep the target audience's attention, the main details must be clearly conveyed within one to two sentences max.


2. Colours That Pop and Typography That is Easy to Read

Use bright colours and a theme that is cohesive in your postcard design. This will have a significant impact on your target demographic and the effectiveness of your postcard marketing campaign. Bright colours and bold typeface variations can be difficult to overlook, particularly if the title and call to action sentence are enticing. Colours will also aid you in branding. Hence,  choose colours that are appropriate for your brand. If you already have a brand colour scheme, make sure it gets the spotlight in the design of your postcard for better marketing results.


3. Print in Big Size

When printing postcards, you do not have to adhere to the standard A6 size. You can try to print a larger postcard to quickly attract your intended audience's eye. A larger postcard will stand out further and will aid in the effectiveness of your marketing campaign using this easy and effective method.


4. Resolution of the Design

It is vital to use high-quality pictures and other components in all design materials to ensure that the final product is sharp and crisp. This, of course, includes postcard printing. You may assume that since it is small, you don't need to care about the resolution.


This, though, is not true.  One of the most important objectives should be the resolution of the concept and all of its components. Working in 300 dpi is ideal for a perfect design that can be printed in good quality.



What do you think? Not too difficult to do, right?


Do not underestimate the power of postcard marketing, because if done right, it can boost the success of your business. You can use a guide to support you if it is too complicated. Simply note these basics and double-check all before going on to the postcard printing and finishing process.