Psychological Triggers to Make People Buy Part One

While product quality and seller reputation matter, the reason we make a purchase goes far beyond the fundamentals. It goes far beyond rational thought. It goes into the subconscious.

In fact, research by the Nielsen Company shows that roughly 90% of purchasing decisions are made subconsciously. People don’t buy products, they buy emotions, so if you have the best product in the world, you still have to sell it. 

When it comes to marketing psychology, there’s a lot of tips to learn about, In this article, we will give you some of them to trigger your customers to order more from you using psychology!  

• Making The Customer Feel Obligated To Buy From You 

It is scientifically proven that if someone does something nice for us, we feel the necessity of returning the favor. 

For example, if you moved to a new house, and your neighbors brought you cookies as a welcome gift, you would feel obligated to do something to return the nice gesture.  

This sense of obligation is very powerful, so if we do something nice to our customers, then they will have the necessity to do something in return, and the only way that they can do that is by buying!  

But how can you implement this? Well, a good way is to give away personalized coupons to the customers, if they comment in your posts or messages you to know more about a product.

You can give them personalized coupons in a form of a namecard with their name, and tell them that if they put their name on the discount code input when checking out, they will be grateful for the gesture, and they will then have the necessity to place the order!  

There are other ways to implement this psychology, think about creative ways to make your audience feel obligated to buy your products!