A Quick Guide to High Quality Poster Printing
Why not choose a poster to promote your market products or services? Poster printing is cost efficient, and this medium is very useful. Even though it is cheap, it works well and what's really great about it is that anyone can design it and have it printed easily. With a poster, you can reach your customers easily without too much effort as long as you can design it properly and put it in the right place, such as a high traffic area whiere your target audience and potential customers pass by often. Marketing using posters supports strong branding and enables healthy return on investment. So, what are you waiting for? Design and print your own poster today, but don't forget about these easy tips to make an outstanding poster for your marketing efforts.
1. The bigger it is, the better
Large posters can really draw attention even for people who pass by it quickly, such as drivers, and it is perfect for pedestrians. Large banners can be easily viewed and read from a farther distance compared to smaller posters. Printing posters in a large size increases your marketing range and heightens your chance for success. Large posters make your brand stand out more and convincing. There's a good chance that you will win your target audience over your competitors. The common size for a promotional poster is 11 inches by 17 inches. But definitely go bolder and try printing in the size of 24 by 36 inch or up to 27 inches by 39 inches.
2. Choose Premium Paper Stocks
Premium paper stocks are the papers that come in higher quality than the average paper. It is thicker and more durable, so they are more resistant to tearing. Usually, premium paper stocks are coated with sheens, either glossy or matte. With this extra touch, your poster can look more attractive, and it will be able to last longer as well. Your poster can hang longer, prolonging your marketing time and increasing the chances of your potential customers getting interested by the good looks of your posters. The weight of paper stock for your considerations is 100 lb. gloss text or cover, thick 16 point gloss cover, or eco friendly 13 points 100 percent recycled matte cover.
3. Don't Forget The Basics
Remember the 40/40/40 rule always as you design your poster. 40 percent of your success depends on the distribution, another 40 percent on your offer, and 20 percent depending on everything else.
This means that a design that is able to grab attention is definitely important, that's why you have to be able to emphasize your benefits in your offers. Remember to include a call to action sentence that lets your customers know what they have to do after reading your poster.
4. Page Bleed
Another important element in the design of your poster is bleed, which is a printing term meaning that a document's image or color goes all the way over to the edges of the paper. If you leave space for the bleed, the printer will have a margin of error to work with. This creates a better poster printing result.
Consider 3 to 5 millimeters of space on each edge of your design and fill it with your background color while ensuring that the text and graphics are kept away from this bleed area, otherwise, they will get trimmed or cut.