5 Quick Tips for Postcard Designing and Printing
Postcard designing and printing seem easy, but it should not be taken lightly at the same time. Since a lot of postcards are meant for marketing, you need to make sure that it pose a strong effect on the target audience so that it works the way it should.
Now, here are the important things that you need to remember for the design and printing of a postcard.
1. Strong Images
Pictures and photos can sometimes say more than words do. So, it is very important to consider a striking photo or picture for your postcard design. However, if you want a high quality postcard printing result, you have to pay attention to the quality of the images that you use for the design before it goes to the printing step.
The quality must be at least 300 dpi, but that is not the only thing that is important when it comes to choosing imagery for a postcard design.
You also have to make sure that the photo or image is relevant to the postcard to get the right sentiment from your recipients.
2. Short and Simple Copy
Since it is marketing after all, you have to stick to a short and simple copy that is quick to understand. A postcard is small, so you naturally don't have a lot of space to say many things. That makes smart copywriting skills very important in the design process. Try to be able to convey the key information within one to two lines that are clear and strong. Experiment with colors, patterns, typefaces, and others to make your promotion more appealing and attention grabbing.
3. Leave Some White Space
White space on the design of your postcard doesn't mean that it is bad. Actually, it needs to be present there. Without some white space on the design of your postcard, it will only look cluttered and the message delivery will be not very effective. At a glance, a cluttered postcard will immediately overwhelm the recipient and it is highly likely that they will end up throwing away your postcard too quickly. So, if you want a visually attractive design that garners attention, make sure that there are enough white spaces on the design of your postcard before approving it for the printing step.
Push it further and print your postcard larger than the average or standard. 6 x 9 inches or 6 x 11 inches postcards, for example, are nearly impossible to ignore. It doesn't cost a lot more to print larget postcard, so it is a very good decision that you should not dismiss. Furthermore, it emphasizes your design as well as the headline and call to action.
5. Ensure High Quality Printing
Other than finding a reputable printing service to print your postcards, you also have to determine the quality of card stock that you want to use for your post card printing. Ideally, it should be a heavy card stock that is thick and durable. Also, don't forget to consider a finish that is going to be applied for your postcard. This needs to be done before the designing procss so that you can know the perfect color combination for the printing decisions that you want.