5 Tips On How To Research Your Competition Part One

Researching your competitors is one of the most valuable things a small business can do. To succeed in business, you must be able to create products like self-inking stamp that fit market needs.

This is borderline impossible to do without understanding what else your customers might be looking at. That’s why we’re going to teach you how to research your competitors. Of course, you can also use search engines to find information about companies.  

While an in-depth analysis is certainly going to yield the most insight, a good deal of information can be obtained just from your own desk. Here's how. 

1. Identify Your Top Ten Competitors 

This seems obvious, but it’s an essential first step. Do you know who your top competitors are? 

If you sell a product or service online, you are likely competing with dozens, even hundreds of companies going after the same group of qualified leads. 

2. Analyze And Compare Competitor Content 

Once you've identified your competitors, you can kick-start your competitive analysis and dig a little deeper to gain a better understanding of what type of content they're publishing. 

Analyzing their content can help you determine what opportunities you have to help outperform your competitors. What types of content creation do your competitors focus on? Blogs? Case studies? Premium content? 

Is some content gated? Are there newsletters, YouTube channels, or podcasts? Once you've located their content, you can determine the quality, and you can see how it compares to yours.

Be sure that you look for how frequently they are publishing, adding, and updating new content, as well as what topics they are discussing.