5 Tips On How To Research Your Competition Part Two

3. Analyze Their SEO 

Say your competitors have the same type of content like selling of sticker printing, update it just as frequently, and produce high-quality work. You might have to look more closely to find what they are doing differently. 

It might be their SEO.  

 If your company has a blog, you know how important your SEO is. While conducting a competitive analysis on the type of content your competitors are generating, it is also beneficial to consider that content's SEO. 

 With the roll-out of algorithm updates like Google’s BERT, search engines are getting better and better at understanding search intent.  

 4. Look At Their Social Media Engagement 

A company's presence on social media is becoming increasingly important, and each company is utilizing each platform differently. Social media networks are a great way for companies to interact with users and fans. 

Additionally, businesses use these sites to share content. 

The next step of your competitive analysis should be to determine how your competitors are using social media and integrating it into their marketing. 

 Not only is it important to see if your competitors can be found on social media platforms, but you also want to see how effectively they're using their profiles.