E-commerce: How To Win and Retain Customers On Mobile With Wallets Part One

Mobile wallets, these contactless payment solutions on smartphones, are becoming increasingly popular among consumers.  

But they are also a very good way for merchants to develop and retain their customers.  

Set up a wallet solution in your business Are you a trader? Whatever your activity or size, it is very simple to switch to mobile payment: the only prerequisite is to have a contactless payment terminal in your store.  

Once equipped, you can request to be referenced by the various payment services by mobile: Apple Pay, Samsung pay, Google Pay etc… 

You will need to contact the suppliers of these different services directly to benefit from them and give a boost to your business.  

Attract New Customers  

The innovative services of mobile wallets are not only used as an alternative means of payment: of course, they allow customers to spend less time at the checkout, but they also offer entirely new possibilities that can be very useful for traders. For example:  

• Loyalty cards  
• Coupons Paid  
• Third Party Cards  
• Boarding passes  
• All types of tickets (transport, concert, etc.), etc.  

One of their biggest advantages is the geolocation of smartphones. If your business is referenced by a mobile payment service, you can easily inform any consumer who would pass near your store of a current promotion, or send him vouchers, special offers, etc.  

Thanks to wallets, discounts and other promo codes seem to be the key to expanding your customer base: the willingness of consumers to pay with their mobile phone increases considerably if discounts or loyalty offers are automatically applied at the time of payment. 

The wallet is therefore a new opportunity to communicate with potential customers and get them through the door of your store. It benefits from the advantages of the web and mobile (and particularly geolocation) without being a heavy investment, as can be the creation of a website or an application.