How to Find the Right Typography for Your Brand Identity Part Four

Script  

Typography series: What is a Script font? - Threerooms Branding Agency

Brand Characteristics are another font to consider, It portrays: 

• Elegance 
• Feminism 
• Contemporary 
• Classical 
• Playful 
• Graceful 

It is delivered from handwriting or calligraphy and are more fluid than traditional typefaces. 

Scripts offer a wide variety of moods and characteristics, ranging from formal to casual. 

Types of logo design: famous lettermarks, wordmarks and pictorial marks 

Choosing a font is very easy! You just have to identify your business personality and align that with your typography that will represent it the most!