How to Find the Right Typography for Your Brand Identity Part Three

Sans-serif 

25 Excelentes fuentes tipográficas Sans Serif (Sin Serifa) | Serif, Sans  serif, Tipografia sans serif 

The brand characteristics of the Sans-Serif fonts are: 

• Modern 
• Orderly 
• Clean 
• Elegant 
• Fine 
• Stylish 
• Contemporary 
• Chic 

Sans-serif fonts have become synonymous with modern day design. It is very complementary to minimalist logo design where white space is abundantly available.

Helvetica is the most popular and widely used font in the last 60 years.