How to Find the Right Typography for Your Brand Identity Part Two
Serif
Use a serif font if you want your brand to portray your sticker printing business.
These characteristics:
- Tradition
- Safety
- Reliability
- Authority
- History
- Integrity
- Respectability
- Honesty
Serif fonts are very popular amongst traditional print media brands portraying a sense of history and tradition.
It offers a sense of safety and reliability due to the sense of tradition
Which breeds trust.
Portray a feeling of authority and honesty through history.
Which font do you choose for your brand?
