The Meta Tags, i.e., Meta Description and Title Tag, are the first starting point for Google to evaluate your website. Although the meta description has no direct influence on the ranking, it can trigger positive signals for the user and ensure a better click-through rate (CTR). 

The prerequisite for this is that Google uses the meta description in the Search Engine Result Pages (SERP) snippet at all. This is more likely if your description is not too long, aptly summarizes the content of your website, and addresses the user personally. 

The Criteria of Ideal Meta Description 

When writing a good meta description, it is essential to ensure the optimal length, relevant content, and suitable SEO tools. 

The Most Important Tips Here at a Glance: 

Length: A meta description should not be longer than 160 characters or 500 pixels. Google cuts off excess text, and the description is not fully displayed in the SERP snippet. 150 to 155 characters are considered optimal. For mobile devices, the meta description length can also be less than 140 characters. Caution: If your website automatically inserts a current date, you will have fewer characters available. 

Content: A meta description should be short and concise and get to the heart of your website's core message. A distinction is made between fact-based meta descriptions, which are particularly suitable for online shops or landing pages, have high information content and focus on USPs, and the principle of storytelling. This is recommended as a teaser for blog articles and offers a precise summary of the website in complete sentences. Here, too, it is better to be short and to the point than too long.