Advertising in the classic sense is forbidden for tax advisors under Section 8 (2) of the Tax Advisory Act. There it says: "Advertising that is aimed at placing an order for business-like assistance in tax matters in individual cases is prohibited." However, factual and technical information is permitted. How can you find new clients for your tax consultancy? We have noted how you can use search engine optimization (SEO) to make your tax advisor/law firm website fit for the competition - and how it will be easier for clients to find in the future. 

How Does Search Engine Optimization Work for Tax Advisors? 

The yellow pages have long been obsolete. To find regional service providers, searches are usually carried out on the Internet. On average, the first three results on Google get the most attention and, at the same time, the most clicks. On average, 55 percent of all searchers click on one of the first organic search hits on Google to find out more. 

Whoever comes first in search engines can potentially reach most people with a specific concern. For tax advisory firms, this means: Are you listed on the first page, if possible still under the first three entries? Then more people will visit your website without any further action and actively assess the services presented there. 

Search engine optimization, or SEO for short, helps you to achieve just that. With a strong SEO agency by your side, this can even be achieved so that you will ultimately have more time left for the actual core business.