A good website is one thing - and being found with it is another. A particular challenge for photographers: Often, the portfolio consists almost exclusively of excellent photos - and hardly any text. Google prefers topic-relevant texts above all, right? 

We show in this short guide how to effectively use search engine optimization for photographers. 

Search Engine Optimization (SEO) for Photographers is Complex 

Google's Algorithm is Complicated, But the Folllowin Are Considered to Be Reliable For The Positive Evaluation of Websites: 

  • The shortest possible loading times (PageSpeed), 
  • sufficiently long/descriptive content that is continuously revised and updated, 
  • mobile-first alignment, 
  • Incoming links from external, trustworthy sources. 
  • In comparison, typical SEO mistakes on photographer websites: 
  • many images in high resolution (reduces the page speed / slows down the page load) 
  • Little descriptive text (makes it difficult to assess the relevance for search queries) 
  • Design of the websites primarily for large-format desktop PCs (lack of focus on priority mobile visitors) 
  • the missing link (internal and external) 
  • So how can your photography website be optimally prepared for search engines? 

Onpage SEO: keywords, content strategy, image sizes, and page speed 

Keyword analysis and on-page optimization come before every search engine optimization. In your case, that means: 

Which niche or which specialty do you serve? 

Examples: weddings (indoor/outdoor), birth photography, portraits, invitation card printing and shootings on-site or in the studio, black and white photography, etc. 

Can you be found in a specific region or specific location? 

This results in both keywords and further SEO steps that lead your future customers to your website.